AI-led ‘conversational commerce’ to kill brand websites in five years

financial review

The former lead engineer for Amazon’s Alexa voice assistant told a gathering of Australian blue-chip brands including Qantas, Bankwest, AGL and Open Universities, to stop working on their websites and apps as the primary channel for customer contact and commerce. Alex Spinelli, who led the design of Alexa’s operating system until a year ago, said […]